Case Studies June 3, 2021

NOMAD®

NOMAD® is an outdoor brand founded in the Netherlands in 1978.
Their products stand for high quality and are known for their
durability.
Task

For Nomad we created a website and marketing campaign for the Asian market. The website is tailored to the needs of South East Asia, with a connection to all important Asian platforms like Wechat, Shopee, Taobao and Alibaba. The most important factor was: Integration, Mobile first and modern design.

  • Strategy

    Brand Strategy, UI/UX

  • Client

    NOMAD®

  • CMS

    WordPress

Open Project
⬤ Experience

A fluid visual user
experience

Color plays a vitally important role in the world in which we live. Colors can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. … Likewise, the colors used for a product, web site, business card, or logo can cause powerful reactions.

Color palette

Primary
#EFDD2D
 

   
Nomad Yellow
Secondary
#0A233D
 

   

Nomad Blue

Grey
#F7F9FA
 

   
Cool Grey
Black
#212529
 

   
Midnight Black

Typography

Typefase
Laslo

Usage
Headlines H1,H2,H3,H4,H5,H6

Typeface and font choices are important for your brand or company to evoke positive emotions and provide readability at the same time

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWQYZ

0123456789

⬤ Mobile Experience

In Asia most users
Are mobile users
A good mobile experience is vital.